EPICURA

Branding, Packaging

CLIENT

Epicura

PRODUCT

Craft Beer Branding

CATEGORIES

Branding, Packaging

YEAR

2017

ABOUT

From the beginning, the brand Epicura presented itself as a simples beer focused on the pleasure of life. With character but without a defined visual identity, the client wanted to develop a full brand identity with logo, labels, glasses, business cards, boxes and social media.

As the taste is different from all other craft beers on the market, we also wanted to keep that difference on the brand itself. Another main point we wanted to represent was its simplicity, eliminating all that isn’t essential, so that the consumer can focus on the flavor and enjoy the moment.